DTC Sightholder Gitanjali Group is using two of India’s most popular cultural segments, Bollywood and cricket, to promote its line of cubic zirconium (CZ) jewelry. The group announced last Friday that film star Riya Sen and cricketer Sreesanth will be the new celebrity endorsers for its jewelry brand Rivaaz.
Check out 10 more images after the jump.
Check out 10 more images after the jump.
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