Tuesday, February 3, 2009

Videogames: Mixed Messages


Seeking Alpha:(Nintendo) Targeting Online Gaming for Middle Aged Players


An interesting article tracking that some of the first console videogame players (like 8-bit NES from 1985) are now entering middle age. When I was visiting MIT at age 15 in 1969 I saw the Spacewar! game.

Marketing types are smart about realizing that if you look at any age group -- people with different cultural experiences and tastes move through it each decade.

Some games are just going to mysteriously appeal to over 30's. Scores of marketers are trying to figure out how to match WII's broad age appeal.


Reuters: Lots of TV and Web harms kids' health



Spending a lot of time watching TV, playing video games and surfing the Web makes children more prone to a range of health problems including obesity and smoking, U.S. researchers said on Tuesday.


U.S. National Institutes of Health, Yale University and the California Pacific Medical Center experts analyzed 173 studies done since 1980 in one of the most comprehensive assessments to date on how exposure to media sources impacts the physical health of children and adolescents.

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